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  • Justin Bunnell

Why Bill Murray Won Superbowl 2020



At least for me, he does. I'm a Jacksonville Jaguars fan, so I didn't have skin in the game. I won't deny that it was a good one to watch. However, as a video producer, advertisements are equally exciting. Here's my take on who really won the super bowl.



For me, Bill Murray is a childhood hero. From Ghostbusters to Caddy Shack to Stripes to Little Shop of Horrors and of course Ground Hog Day he was the anti-hero that my generation grew up with. Back when films were made by producers, writers, and directors and not by "big data". The creative genius' or the people that found luck in fresh ideas had the luxury of "big data" not showing up at the meeting. A time when artists were allowed to take chances and try something innovative, and different.


The Super Bowl itself has become an American tradition, now with 100 years of the NFL. As I get older I am beginning to understand the value of tradition and the impacts of it on our American psyche. Our culture, relevant to other parts of the world, is young. When you think about places such as China or Italy with traditions, religions, and monuments dating back thousands of years, there must be a sense of comfort and belonging that the people in those cultures have. What does this have to do with Bill?


Hollywood, professional sports and the actors and athletes that drive them are our modern-day myths and heroes. It's our great American tradition to expand physical boundaries in sports, but also our emotional and mental boundaries in films. This is our culture. Even if you don't like sports, TV commercials or half-time glamour, we all have a patriotic duty to participate in the building of the American culture. What does this half to do with Bill?


Jeep played a pivotal role in the U.S. Military during World War II. Another American legend. Another building block of our culture. It's not surprising to learn that a majority of Jeep owners have a loyalty to the brand beyond its functional reliability. There's more to the story. It's not just an SUV, it's the vehicle that moved American soldiers across the muddy pits of Europe to defeat the Nazi forces.


I'm not saying, that we have a perfect society or unstained culture. Seeing the 49ers in the Super Bowl made me think about Colin Kaepernick, and the name Chiefs make me think of the massive relocation of Native American tribes. It's messy, history. And, it's confusing to have to pride and to be patriotic at times, when you focus only on those negative aspects.


In the face of all the bad stains, it's important that we continue to strive for what good our culture can provide, and continue to grow and move in that direction. Pushing the limits and honoring the heroes that drive those ideas forward. We can take inspiration from the athletes that dedicated their lives to achieve super-human abilities on the field. We can expand our understanding of emotional and mental abilities through movies, and we can be moved by the musicians and performers. The Super Bowl has it all. And, last night the great anti-hero Bill Murray reprised his role from Ground Hog Day driving an American made machine that fought Nazis. He had at that moment become a legend. His character was so deeply ingrained in our minds that we didn't need a back-story to understand what was going on. This is why Bill won. His interpretation of the anti-hero is acceptable to us, and it's something that Jeep spent millions of dollars showing us. Jeep and Bill are American legends.





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