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Pre-production
Pre-production is where a good idea becomes a clear plan. We build the roadmap, lock the details, and solve problems before they cost time and money on set.
What we do in pre-production
​Concept + Story
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Clarify the message, audience, and call-to-action
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Shape the structure (story arc, talking points, beats)
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Develop scripts or interview outlines that sound human, not corporate
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Storyboards + Shot Planning
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Create visual references (storyboards, shot lists, style frames)
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Plan coverage so the edit is clean and intentional
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Align pacing, tone, and visual style before filming
​Casting + Talent Prep
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Source talent (on-camera, voiceover) when needed
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Prep interviewees so they feel confident on camera
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Coordinate releases and expectations
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Locations + Logistics
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Location scouting and recommendations
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Permits and scheduling coordination (as needed)
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Production plan: crew, gear, timing, and workflow
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Scheduling + Coordination
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Build a realistic shoot schedule
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Coordinate stakeholders and review points
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Confirm deliverables, format needs, and deadlines
Deliverables you can expect
Depending on the project scope, pre-production may include:
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Creative brief
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Script or interview outline
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Shot list and/or storyboard
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Production schedule
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Location plan + logistics checklist
Why it matters
Great pre-production means:
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Smoother shoot days
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Fewer surprises
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Better performances
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Cleaner edits
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A final video that lands the message and looks intentional
Ready to plan your shoot?
If you’ve got a deadline and a goal, we’ll build the plan to get you there.
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Start a project or book a free 15-minute consultation to talk through scope, schedule, and next steps.