What Is a Revision
A revision is a change to an approved edit that refines the existing direction. A revision is not a redirect — it is not a new concept, a new structure, or a major messaging change after the direction has been locked.
Most projects include two rounds of revisions. The first round is for broader structural feedback. The second round is for fine detail, finishing, and final polish. Additional revision work is billed at the standard post-production rate.
How to Submit Revision Feedback
- Watch the cut in full before writing any feedback — context matters
- Note your feedback with specific timestamps: "At 1:23, the music feels too loud relative to the voiceover"
- Separate must-fix items from preference notes — label them clearly
- Consolidate all feedback from your team into a single document before submitting
- Do not send feedback in pieces across multiple emails — batch it into one clear round
- Submit feedback within the agreed window so the edit schedule stays on track
What Makes Good Revision Feedback
- Specific timestamps rather than vague descriptions
- Clear requests rather than open-ended complaints
- Priority order — what is critical versus what is a preference
- Context for why a change matters — not just what to change, but why it is not working
- Awareness of scope — some requests require a significant rebuild; it is worth flagging these early
What Is Not Included in Standard Revisions
- New filming or re-shoots
- Complete restructuring of the video after the structure was approved at Rough Cut
- New voiceover recording after the script was approved
- Additional deliverables (social clips, vertical versions) not in the original scope
- Changes to music tracks that require new licensing
The fastest projects are the ones where the client watches the cut the day it arrives, consolidates feedback from all internal stakeholders within 48 hours, and submits one clear, organized round of notes. That is not unrealistic. That is just organized. It gets you a final video faster than any other approach.