A very serious whiskey sour film, produced for the Venetian Soda Lounge
Venetian Soda Lounge
A cocktail promo that takes itself far too seriously, on purpose. An overwrought director browbeats a bartender over the emotional interior life of a lemon while a Maple Whiskey Sour gets built behind him. Produced for the Venetian Soda Lounge as a promo that sells the drink by refusing to sell it earnestly.
Captured verbatim from the finished film. Spoken word, scene direction, and music cues are stripped from the schema transcript but preserved in the visible text below.
[JB] Cut.
[JB] My god, you've murdered it. It's a lemon. Was the star until you've butchered it like some intern at a culinary school. Now look, see how the light passes through it? That's life, Dave. That's art. That's everything, dude.
[Bartender] It's just a lemon.
[JB] No. No. It's all about hope. It's all about life, death, passion on the cutting board. Don't you guys see what we're doing here?
[JB] All right. Go ahead.
[JB] No, no, no, no, no, no. Whoa, whoa, wait. The lemon needs to breathe. It needs to understand the impact of its sacrifice for this wonderful drink.
[Bartender] You want me to apologize to it?
[JB] Only if you really mean it. Yes. Yes. Go on.
[Bartender] I'm sorry, Mr. Lemon.
[JB] Beautiful. You can taste the sincerity. Excellent work here. Very good.
Tell us what you're working on. A short discovery call usually gets to a clear scope quickly.