Two comedic healthcare ads about what happens before an AI answers the phone
OhMD
Milton Crumb just wants to reschedule his appointment.
Instead, he gets trapped in the medical office phone system, redirected through awkward menu options, and told his estimated wait time is 24 minutes. Because apparently the modern healthcare experience needed more humiliation before breakfast.
This funny OhMD ad highlights a very real problem for patients and medical practices: long hold times, overloaded front desks, frustrating phone trees, and missed opportunities to help people quickly.
OhMD's AI voice assistant helps medical practices answer calls faster, reduce phone burden on staff, and create a smoother experience for patients who just need help without being publicly betrayed by a speakerphone.
Medical practices are busier than ever, and patients do not want to sit on hold when they are confused, worried, or need help with something complicated.
This spot introduces OhMD Nia, an AI voice assistant that handles the conversations it can, reduces phone volume for staff, and routes more complex situations to a real person through text follow-up.
Better for patients, and breathing room for care teams tired of living inside phone trees like some kind of administrative haunted house.
All our representatives are busy. Oh my god. No! What?
Please. I think I pulled out my back. Your estimated wait time is 24 minutes. What?
Say four if you are ready to-- I'm covered in hives. Stay on the line. Representative. Representative.
Say four if you are ready to continue or stay on the line. Thank you. Let's get-- Now that we don't have to answer the phones as much, my staff and I actually ate lunch last week at the same time in the break room together. Now with Mia, the AI handles everything it can.
And when a conversation needs a real person because the patient is confused or scared or their situation is just plain complicated, someone gets back to you. Over text. I cried a little. I received a bill for $340 for my last visit.
And the lady at the insurance company said that it was submitted as a colonoscopy. And I have athletes feed a foot. Is there something that can help me with this? Absolutely.
Let me confirm your information and then the doctor will text message you shortly.
Tell us what you're working on. A short discovery call usually gets to a clear scope quickly.